Resume:
Graeme Richard Thickins
Founder & President, GT&A Strategic Marketing, Inc.
8135 Kentucky Circle, Bloomington, MN 55438
952-944-1672, Cell 612-867-4055
graeme@gtamarketing.com
Summary: An accomplished marketing/branding strategist, communicator, leader, and innovator with
25+ years experience building value for technology firms through sound brand development, strategy, and execution
- Rich, varied experience in all aspects of marketing, branding, communications, publishing, e-business, company launches
- An energetic self-starter with a broad network of relationships with executives, VCs, and other resources across many tech sectors
- A true "center-brained" professional, with finely developed creative and analytical skills, and a positive attitude
EMPLOYMENT:
1995 - present ..... Self-Employed Internet/Marketing/E-Business Consultant
GT&A Strategic Marketing - Bloomington, MN ..... www.gtamarketing.com
Web site strategy and execution, branding programs, editorial/content development, white papers, and business development assistance
for a variety of emerging firms in fast-growth technology and services markets, including software, Internet/e-business, IT services,
retail -- selling, conceiving, managing, and leading teams, including project/budget management. As lead or key team member,
devised Web strategy, managed information architecture, design & content development, and created many first-class Web sites,
branding programs, and product introductions....helping many client firms launch or reposition, expand, prosper, and win. Work
directly with CEO or other founding team members, and also serve (by invitation) on client company advisory boards.
1999 - present ..... Freelance Writer/Reporter
Conferenza.com - San Francisco, CA ..... www.conferenza.com
The leading source for event intelligence in the technology and Internet industries.
From my base in the Twin Cities, covered major industry conferences throughout the
U.S. and wrote extensive articles on them for an audience of 10,000+ via a web site
and email newsletter. Also wrote longer reports for my personal network of 2500+
senior execs, founders, analysts, and VCs. Reporting was often picked up by other
media outlets as well, such as Business 2.0 and Gilder Publishing.
1999 - 2000 ..... Interim Content Director & Launch Team Member
BestBuy.com - Eden Prairie, MN ..... www.bestbuy.com
E-commerce subsidiary of $15-billion category leader, the world's largest electronics retailer. Part of
core team of three hired to build ePublishing group within this new unit (a group we ramped quickly to 75
people), set design and content specs, develop branding, and launch new Web site -- a Herculean effort
completed in record time (4 months). Site became a top-10 Nielsen/NetRatings online shopping
destination 6 months after launch; now at estimated $200 million in sales. Upon formation of
content group and completion of site, served as a strategic consultant for remainder of 2000.
1983 - 1995 ..... Founder & Principal Consultant
Graeme Thickins & Associates Inc. - Bloomington, MN
Strategy, creative, and execution of marketing & branding programs for more than 70 technology &
medical firms during this period -- most startups, spinouts, or takeouts -- including project/budget
management. Many quality, award-winning company launches and product introductions, including
corporate identity programs, literature systems, ad/PR campaigns, direct mail, more.
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Previous employment included several progressively responsible marketing/communications management
positions with pioneering Fortune 500 firms Control Data and Medtronic....other entrepreneurial,
highly successful firms such as American Medical Systems (lated acquired by Pfizer, then spun out
in an IPO)....and top-ten worldwide ad agency D'Arcy-MacManus & Masius, for client 3M Company.
EDUCATION:
University of Minnesota (English and journalism), Austin MN State Jr. College (pre-med). Born in Perth, Australia, and raised
in Washington, Indiana, Hawaii, Minnesota, and California -- settling in the Twin Cities after college (where I met my wife),
and subsequently raising three children here.
REFERENCES:
On request, several client executives, founders, venture investment professionals, and other prominent colleagues in the technology industry.
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