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1) "Net Future: The 7 Cybertrends That Will Drive Your Business, Create
2) "Jamming: The Art and Discipline of Business Creativity,"
3) "THE INFORMATION AGE," a three-volume set by Manuel Castells, UC Berkeley....
4) "Brands: The New Wealth Creators," by Susannah Hart and John Murphy (Editors)
30)
"Work Would Be Great If It Weren't for the People,"
35) "The Death of Distance: How the Communications Revolution
39) "Creating Killer Web Sites: Second Edition,"
46)
"The Future Ain't What It Used to Be: 40 Cultural Trends Transforming
1)
"Enterprise One to One: Tools for Competing in the Interactive Age,"
3) "Real Time: Preparing for the Age of the Never-Satisfied Customer,"
16)
"301 Do-It-Yourself Marketing Ideas: From America's
Most Innovative Small Companies,"
Category 2: CLASSICS - MARKETING & STRATEGY
1)
"Positioning: The Battle for Your Mind," by Al Ries, Jack Trout...
Need more 'Marketing Classics' recommendations? A specific title?
Category 3: BRAND-BUILDING & IDENTITY MANAGEMENT
1)
"PowerBranding(tm): Building Technology Brands for Competitive Advantage,"
Category 4: 'NET MARKETING & E-COMMERCE
1)
"Overdrive: Bill Gates and the Race to Control Cyberspace,"
9)
"The Web Page Design Cookbook," by William Horton, et al....
17)
"Bots: The Origin of a New Species," by Andrew Leonard (a WIRED Magazine
Need more 'Net Marketing' recommendations? A specific title?
Category 5: ENTREPRENEURSHIP,
1) "Organizing Genius: The Secrets of Creative Collaboration,"
10) "No More Teams: Mastering the Dynamics of Creative Collaboration,"
VISIT EARLY & OFTEN. GET REALLY SMART.
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Book Titles Are Only a Click Away
The Entertainment Economyby Michael Wolf, one of the media industry's top strategists,
demonstrates how business is becoming synonymous with entertainment--a trend that's exploding because
of (guess what?) the Internet. "A company's 'E-Factor' is critical in establishing brand and attracting fickle
consumers," he writes. Hardwired Leadershipoffers up a new way of thinking about leadership.
Everyone, regardless of organizational status, has the capacity--the mental wiring--to lead
effectively, argues Pearman, a psychologist and business consultant.
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New Wealth, and Define Your Future," by Chuck Martin. Fours and a half stars on Amazon!
by John Kao. The former professor at Yale, Stanford, and Harvard Business School
discusses how high-performance companies have learned the lessons of
creativity to leap ahead of their obsolete competitors.
"The way global networks of people and computers are transforming work, business, politics, psychology,
entertainment and romance....trendy accessory in Silicon Valley..." (Wall Street Journal):
- Volume One: "The Rise of the Network Society"
- Volume Two: "The Power of Identity: The Information Age - Economy, Society and Culture"
- Volume Three: "End of Millennium"
5) "Strategic Brand Management: Creating and Sustaining Brand Equity Long Term,"
by Jean-Noel Kapferer
6) "Leveraging the Corporate Brand,"
by James R. Gregory, Jack G. Wiechmann (Contributor)
7) "Blueprint to the Digital Economy: Wealth Creation in the Era of E-Business,"
by Don Tapscott
8) "Unleashing the Killer App: Digital Strategies for Market Dominance,"
by Larry Downes and Chunka Mui (foreword by Nicholas Negroponte)
9)
"Blur: The Speed of Change in the Connected Economy,"
by Christopher Meyer, Stan Davis.
10)
"On-Line Profits: A Manager's Guide to Electronic Commerce,"
by Peter G. W. Keen, Craigg Ballance.
11) "Net Results: Web Marketing that Works,"
by Rick E. Bruner (Editor), Cybernautics, USWeb Corporation
12) "Information Architecture for the World Wide Web,"
by Louis Rosenfeld and Peter Morville
13) "The Search for Digital Excellence," by James Ware, et al.
(CommerceNet Press' flagship book! Their goal: books that provide
real-world experiences about doing business on the Internet.)
14)
"How to Make a Fortune on the Internet,"
by Martha Siegel.
15)
"Machine Beauty - Elegance and the Heart of Technology,"
by David Gelernter.
16)
"Smart Cards: A Guide to Building and Managing Smart Card Applications,"
by J. Thomas Monk, Henry N. Dreifus
17)
"It's Not Rocket Science: Using Marketing to Build a Sustainable Business,"
by Mitchell Gooze.
18)
"Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together,"
by Fred Wiersema (the best-selling coauthor of 'The Discipline of Market Leaders').
19) "The Profit Zone: How Strategic Business Design
Will Lead You to Tomorrow's Profits,"
by Adrian Slywotsky.
20)
"Value Migration: How to Think Several Moves Ahead of the Competition,"
by Adrian Slywotzky.
21) "Intellectual Capital: The New Wealth of Organizations,"
by Thomas Stewart.
22)
"Commercializing New Technologies: Getting from Mind to Market,"
by Vijay K. Jolly.
23) "Free Agents: People & Organizations Creating a New Working Community,"
by Susan B. Gould, et al.
24)
"Net Gain: Expanding Markets Through Virtual Communities,"
by John Hagel, Arthur Armstrong.
25) "NET INCOME: Cut Costs, Boost Profits, and Enhance Operations Online,"
by Wally Bock and Jeff Senne.
26) "Electronic Selling: 23 Steps to E-Selling Profits,"
by Brian Jamison, Josh Gold, Warren Jamison.
27)
"The Intelligence Edge,"
by George Friedman...("This book on intelligence gathering
may be the best business book that I've read this year." -Guy Kawasaki)
28)
"The Digital Economy: Promise & Peril in the Age of Networked Intelligence,"
by Don Tapscott...coauthor of the bestselling "Paradigm Shift".
29)
"Working Knowledge: How Organizations Manage What They Know,"
by Thomas H. Davenport, Laurence Prusak.
by Ronna Lichtenberg ("making office politics work for you").
31)
"Country Bound: Trade Your Business Suit Blues for Blue Jean Dreams,"
by Marilyn and Tom Ross.
32)
"How to Succeed in Business by Breaking All the Rules: A Plan for Entrepreneurs,"
by Dan S. Kennedy.
33)
"Kiss Off, Corporate America,"
by Lisa Kivirist.
34)
"The Career is Dead, Long Live the Career,"
by Douglas T. Hall.
Will Change Our Lives,"
by Frances Cairncross (of The Economist).
36)"The Circle of Innovation: You Can't Shrink Your Way
to Greatness," by Tom Peters.
37) "The 500-Year Delta: What Happens After What Comes Next,"
by Jim Taylor, Watts Wacker, et al.
38) "Only the Paranoid Survive: How to Exploit the Crisis Points That
Challenge Every Company and Career,"
by Andrew S. Grove.
by David Siegel.
40) "Secrets of Successful Web Sites: Project Management on the World Wide Web,"
by David Siegel.
41)
"Creating Killer Interactive Web Sites,"
by Andrew Sather (Editor), Ardith Ibanez, Bernie Dechant.
42) "The Human Side of Intranets: Content, Style and Politics."
by Jerry W. Koehler, Thom Dupper, et al.
43)
"Marketing Aesthetics: Strategic Management of Brands, Identity and Image,"
by Bernd H. Schmitt, Alex Simonson.
44)
"Growing Up Digital: The Rise of the Net Generation,"
by Don Tapscott.
45)
"Release 2.0: A Design for Living in the Digital Age,"
by Esther Dyson.
Your Job, Your Life, Your World,"
by Mary Meehan, Larry Samuel, Vickie Abrahmson.
47)
"Brands: The New Wealth Creators,"
by Susannah Hart and John Murphy.
48)
"Branding: Building Your Company's Best Asset,"
by Peter Farquhar, Peter F. Drucker.
49)
"Focus: The Future of Your Company Depends On It,"
by Al Ries, co-author of the marketing classic "Positioning").
Find any book, CD, or video you want -- fast!
Category 1: THE 'NEW' MARKETING
by Don Peppers, Martha Rogers.
2)
"The One to One Future: Building Relationships One Customer At a Time,"
by Don Peppers, Martha Rogers.
by Regis McKenna.
4) "Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business,"
by Faith Popcorn and Lys Marigold.
5)
"Selling the Invisible: A Field Guide to Modern Marketing"
by Harry Beckwith......required reading for services marketers.
6)
"The Future Consumer: Predictable Developments in
Personal Shopping and Customer-Centered Marketing in the
Coming Information Age,"
by Frank Feather.
7)
"Corporate Creativity: How Innovation & Improvement Actually Happen,"
by Alan Robinson and Sam Stern.
8)
"Inside America's Marketing Machines: The Triumphs and Disasters from the
Fortune 500 to the Start-Up Company Next Door,"
by James D. Hlavacek.
9)
"The Market Value Process: Bridging Customer & Shareholder Value,"
by Alan Cleland, Albert Bruno.
10)
"Marketing Engineering: Market Analysis and Planning for the Information Age,"
by Gary L. Lilien, Arvind Rangaswamy.
11)
"Strategies for Implementing Integrated Marketing Communications,"
by Larry Percy.
12)
"How to Write a Successful Marketing Plan: A Disciplined and
Comprehensive Approach,"
by Scott W. Cooper, Roman Hiebing.
13)
"Marketing Planning: A Step-By-Step Guide,"
by James W. Taylor.
14)
"Thinking Out of the Box: How to Market Your Company
into the Future,"
by Kathy C. Yohalem.
15)
"Marketing Straight to the Heart: From New Product Development to Advertising -
How Smart Companies Use the Power of Emotion to Win Loyal Customers,"
by Barry Feig.
by the Editors of Inc. Magazine.
17)
"Crossing the Chasm: Marketing & Selling Technology Products
to Mainstream Customers,"
by Geoffrey Moore.
18)
"Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge,"
by Geoffrey Moore.
Need more 'New Marketing' recommendations? A specific title?
Let us do the work for you.
how to be seen and heard in the overcrowded marketplace.
2)
"The New Positioning," by Jack Trout, with Steve Rivkin...
"the latest on the world's #1 business strategy."
3)
"Marketing Management: Analysis, Planning, Implementation, and Control,"
by Philip Kotler, Professor of Marketing, Northwestern University....
and one of the world's leading authorities in marketing.
4)
"Principles of Marketing (Seventh Edition),"
by Philip Kotler, Gary Armstrong.
5)
"The PIMS* Principles: Linking Strategy to Performance"
(*Profit Impact of Market Strategy), by Robert Buzzell, Bradley Gale.
6)
"The Discipline of Market Leaders: Choose Your Customers, Narrow Your
Focus, Dominate Your Market," by Michael Treacy, Fred Wiersema.
7)
"Built to Last: Successful Habits of Visionary Companies,"
by James C. Collins, Jarry Porras.
8)
"The Death of Competition: Leadership & Strategy in the
Age of Business Ecosystems," by James F. Moore.
9)
"The Monster Under the Bed: How Business Is Mastering the Opportunity
of Knowledge for Profit," by Stan Davis, Jim Botkin.
10)
"The New Organizational Wealth: Managing and Measuring
Knowledge-Based Assets," by Karl Erik Sveiby.
11)
"Intellectual Capital: The New Wealth of Organizations," by Tom Stewart.
12) "The Quest for Loyalty: Creating Value through Partnerships,"
a Harvard Business Review collection edited by Fred Reichheld.
13)
"Corporate Creativity: How Innovation & Improvement Actually Happen,"
by Alan Robinson and Sam Stern.
14)
"Innovation: Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid,"
by Rosabeth Moss Kanter, John Kao, and Fred Wiersema, editors.
A thorough examination of the creative tactics employed
by some of today's most visionary companies.
15)
"Value Migration: How to Think Several Moves Ahead of the Competition,"
by Adrian Slywotzky .
16)
"Post-Capitalist Society," by Peter F. Drucker.
An incisive analysis of the major world transformation taking place,
from the Age of Capitalism to the Knowledge Society.
Let us do the work for you.
by Marty Brandt, Grant Johnson.
2)
"Driving Brand Value: Using Integrated Marketing to Manage Profitable
Stakeholder Relationships," by Tom Duncan, Sandra Moriarty
3)
"Leveraging the Corporate Brand," by James R. Gregory.
4)
"Managing Brand Equity: Capitalizing on the Value of a Brand Name,"
by David A. Aaker, Professor of Marketing, UC Berkeley.
5) "Building Strong Brands," by David A. Aaker....
the sequel, "the first true owner's manual for brand managers."
6)
"Marketing Corporate Image: The Company as Your #1 Product,"
by James R. Gregory.
7)
"Image By Design: From Corporate Vision to Business Reality,"
by Clive Chajet, Tom Shachtman.
8)
"How to Build a Corporation's Identity and Project Its Image,"
by Thomas F. Garbett.
9)
"Reputation: Realizing Value from the Corporate Image,"
by Charles J. Fombrun.
10)
"Image Marketing: Using Public Perceptions to Attain
Business Objectives," by Joe Marconi.
Need more 'Branding & Image' recommendations? A specific title?
Let us do the work for you.
by James Wallace (author of "Hard Drive").
2) "Instant Dynamic HTML Reference, IE4 Edition,"
by Alex Homer and Chris Ullman.
3)
"Net Gain: Expanding Markets Through Virtual Communities,"
by John Hagel, Arthur Armstrong.
4) "Webonomics: Nine Essential Principles for
Growing Your Business on the World Wide Web,"
by Evan Schwartz.
5)
"Cybercorp: The New Business Revolution," by James Martin....
the computer industry's most widely read author and best attended lecturer.
6)
"The Digital Estate: Strategies for Competing, Surviving, and
Thriving in an Internetworked World," by Chuck Martin....
a great companion to "Cybercorp".
7)
"The Digital Economy: Promise & Peril in the Age of Networked Intelligence,"
by Don Tapscott...coauthor of the bestselling "Paradigm Shift".
8)
"What Will Be: How the New World of Information Will Change Our Lives,"
by Michael Dertouzos...Director of MIT's prestigious Laboratory for Computer Science.
all the ingredients you need to create 5-star web pages (includes CD-ROM).
10)
"The Internet Marketing Plan: A Practical Handbook for Creating,
Implementing and Assessing Your Online Presence," by Kim Bayne.
11)
"The Internet Publicity Guide: How to Maximize Your Marketing
and Promotion in Cyberspace," by V. A. Shiva.
12)
"Resumes in Cyberspace: Your Complete Guide to a
Computerized Job Search," by Pat Criscito.
13)
"Selling on the Net: the Complete Guide,"
by Herschell Gordon Lewis, Robert D. Lewis.
14)
"Interactive Marketing: The Future Present,"
edited by Edward Forrest and Richard Mizerski....
the best thinking of several of today's leaders in the field.
15)
"WIRED Style: Principles of English Usage in the Digital Age,"
by the Editors of WIRED Magazine....real usage, not rigid rules, for our
evolving language as we head into the new millennium.
16)
"Increase Your Web Traffic in a Weekend," by William R. Stanek.
contributing editor)....the new robots, constructed of computer code and
living in cyberspace, who save us from tedious work.
18)
"Understanding Business on the Internet (Barron's Business
Success Series)," by Cathy Smith, Bob Norton.
19)
"Web Storefront Construction Kit," by Raymond Novello.
Let us do the work for you.
COLLABORATION & CONSULTING
by Warren Bennis, Patricia Ward Biederman.
2) "Gung Ho! Turn On the People in Any Organization,"
by Ken Blanchard and Sheldon Bowles.
3) "A Goal Is a Dream With a Deadline," by Leo B. Helzel and friends.
4) "Business Plans That Win: Lessons from the MIT Enterprise Forum,"
by Stanley Rich, David Gumpert...
"guidelines to be ignored only at the entrepreneur's peril."
5)
"The Millionaire Next Door," by Thomas J. Stanley.
6)
"How I Sold a Million Copies of My Software....
and How You Can, Too," by Herbert R. Kraft.
7)
"The First $20 Million Is Always the Hardest:
A Silicon Valley Novel," by Po Bronson.
8) "The Technology Leaders: How America's Most Profitable
High-Tech Companies Innovate Their Way to Success," by Peter S. Cohan.
9)
"Virtual Teams: Reaching Across Space, Time, and Organizations
with Technology," by Jessica Lipnack, Jeffrey Stamps.
by Michael Schrage.
11)
"High Impact Consulting: How Clients & Consultants Can Leverage
Rapid Results into Long-Term Gains," by Robert Schaffer.
12) "From Starting to Marketing...Your Own Consulting Business,"
by Reg M. Pirie.
13) "The Leadership Engine: How Winning Companies
Build Leaders at Every Level,"
by Noel M. Tichy and Eli Cohen.
14)
"Don't Worry, Make Money: Spiritual and Practical Ways to Create
Abundance and More Fun in Your Life," by Richard Carlson.
Need more 'Entrepreneurship' recommendations? A specific title?
Let us do the work for you.
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Site last updated: 7/20/99.
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