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Naming & Branding Services
Marketing experts agree--your product
We have extensive experience partnering with startups,
In addition to our name creation services, we also
Don't let surprises happen to you after you commit to
To learn more, just
email us now.
"What's In a Name? Well, Everything"
Here's the PDF:
"Rename Redux: Is It Time to Rechristen Your Company?"
(2) The naming project that resulted in the brand:
Cingular Wireless
Undoubtedly one of the most successful consumer
EXAMPLES OF OTHER NAMING OR RENAMING PROJECTS FOR WHICH WE'VE BEEN ENGAGED:
EXAMPLES OF PRODUCT/SERVICE NAMES WE'VE CREATED:
HOW DO WE DEVELOP A GREAT NAME?
Read about our "Fast-Track Naming" Process here.
SO WHAT MAKES A GREAT NAME?
A successful name for a product, service, or company will be:
- Memorable
OKAY, YOU HAVE A GREAT NAME--NOW WHAT?
Now the fun begins!
- Visual Identity Programs
ATTENTION
Find out how you can greatly improve
Company name problems?
Find out Why Your Name Sucks.
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or company name is the single most important
marketing decision you will ever make.
as well as established and emerging firms, to name or rename their
companies, products, and services! Then helping them develop
highly effective, lasting corporate and product brands.
FEATURED NAMING SERVICE:
offer Foreign-Language Name Analysis, working
closely with a partner firm with decades of experience
in this area, using a large network of native speakers
with specialized linguistic training.
a new name! Have it fully analyzed up front for possible
offensiveness and cultural implications, in all the languages
and countries where you may do business.
Here's a PDF of an article we wrote on company naming that
appeared in 2004 in Darwin Magazine (a sister publication
of CIO Magazine, both published by IDG). . . .
We were also featured in an article published in 2000
by the news & information portal Office.com . . . .
TWO SELECTED ASSIGNMENTS:
(1) The naming of a new retail store concept:
We helped a successful U.K.-based online retailer develop a name for
a new type of store, featuring educational toys, games, and activities.
The prototype store opened in early 2005 in Celebration, Florida
(near Orlando), and the firm intends to expand to other locations.
launches of 2000, this was a new company begun as a joint venture
of SBC and Bell South, and is now the second largest cellular company
in the U.S. We were one of four naming consultants involved.
the highly successful e-commerce site of the world's largest electronics retailer
- Protectable (trademarkable)
- Easy to Say
- Acceptable in Other Cultures/Languages
(if marketed outside the U.S.)
- As Short as Possible
(not just in letters, in syllables)
- Sound Pleasing to the Ear
(as well as looking good to the eye)
- Preferably, Suggestive of a Benefit
(or product association)
We also help our clients with many other aspects of
ongoing brand development:
- Brand "Personality" Issues
- Other Brand Associations
- Product Packaging
- Service "Packaging"
- Digital Brand Building Programs
- Brand & Media Asset Management
- Brand Awareness Measurement
- And (of course) Advertising &
Other Communications Programs
to Build the Brand!
FOUNDERS & MARKETING EXECUTIVES!
the success of your company or product launch.
to learn more about our proven, affordable naming & branding services.
Include some specifics if you'd like a proposal.
Do a free search of the U.S. Trademark database here.
And check the availability of any Internet domain
(.com, .net, or .org) by clicking on the logo below.
Then, if you wish, you can register it right away
through the leading registrar, Network Solutions
(now a Versign company).
(Studies show name changes
are almost always a positive move.)
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