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Why Your Name Sucks
Ever see the sticker that looks like a college decal in
the back window of kids' cars saying "Your College Sucks"...
in a real nice Old English type face? Well, that's the
spirit of what we're doing here!
So you're proud of your company name, huh? Well, we'll put an end to that!
Seriously, you may think it's great, but all that really matters is what others think about it....
all those great unwashed masses of disinterested souls out there who,
unfortunately, have "seen & heard it all." Here's your chance to
get an honest reaction from one of "the rest of us"!
What makes a name suck? Take your pick:
- It isn't memorable
- It isn't protectable (trademarkable)
- It isn't easy to say
- It lacks style or cachet
- It isn't acceptable in other cultures/languages
(if marketed outside the U.S.)
- It's too long (in letters, or syllables)
- It doesn't sound pleasing to the ear
(or look good to the eye)
- It isn't suggestive of a benefit
(or product association)
Hey, there are lots of reasons! What do you
want me to do, for crying out loud--define suck ??
Anyway, if you've been thinking about re-naming your company,
chances are you're already long overdue. So what are you waiting for?
A bad name is like a marketing ball-and-chain. Ditch it. Why do you think
so much re-naming is going on these days? (Multiple studies have even
shown that companies' stock prices go up after name changes!)
Maybe you could use a little help from an objective third-party professional?
If so, just tell me your company name here (it can be a product or service name, too),
and I'll give you my honest, no-holds-barred opinion. Short and sweet.
Now, if you can't take the feedback, don't email me. On the
other hand, if you need your suspicions confirmed, or could use some more
ammo to take to the boss or the board--why not go for it, huh?
All you have to lose is a bad name!
It's our amazing offer . . . a free name evaluation! (Money-back guarantee.)
Need an experienced pro to help you through it all?
GT&A's Naming Services
GT&A's Naming Process
Do a Quick Internet Domain Search
Do a Free Search of the U.S. Trademark Database
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