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ll divisions of GreenTree Financial have operated as entities unto themselves, with very little design properties (except
their logo) in common. This had always worked in the print world because the various divisions rarely marketed to
the same individuals. This same approach was tried on the Web, but it presented a very disjointed impression.
It became obvious that a unified (or at least harmonious) design format was needed.
We were hired by GreenTree's agency to make the Retail Credit Division's site compatible.
The interface consists of two primary nav areas. The picture buttons on the left take you to the main sections
of the site (pages 2, 3, 4). The links on the right take you to more general areas: employment, contact info,
etc. (page 5) and revert to the same graphic as the home page. There are also text links within the copy that
link to miscellaneous or off-site items.
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GreenTree Financial Retail Credit Division St. Paul, MN
Agency: Mosaic Marketing Minneapolis, MN
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